Media ‘failed’ in its role

Dr. Shailendra Singh, Associate Professor of Journalism at the University of the South Pacific (USP), points out that Fijian media has historically misrepresented key issues, which has not only exacerbated social divisions but also hindered the development of social inclusiveness. He explored this issue in his doctoral dissertation.

Dr. Singh emphasizes that the media bears a significant responsibility in promoting social inclusiveness, but often fails to fully fulfill this duty. He stated that research has found that the Fijian media's historically inaccurate reporting on certain issues has had a negative impact on social inclusiveness. These issues include sensitive topics such as land use and population trends, thereby creating a sense of distrust within Fijian society.

He cites the 1987 military coup as an example, pointing out that there were concerns among indigenous Fijians at the time about losing their land, and the media's misleading narratives exacerbated these concerns. He also mentioned that during the colonial period, some newspapers funded by colonial enterprises deliberately spread false information to implement a divide-and-rule strategy, thereby deepening social divisions. Regrettably, this type of media behavior did not cease after independence.

Dr. Singh stated: "The problem is that the public reads newspapers, but they don't read research reports. Very few members of the public will read research reports." He emphasized the need for factual and responsible journalism to support Fiji in building a more inclusive and united society.