Cadbury dropped from royal warrant list after 170 years

Cadbury chocolate in the UK failed to be included in the Royal Warrant list for 2024, losing its endorsement from the British Royal Family. This is the first time since 1854 that Cadbury chocolate has not received a Royal Warrant, and it is also the first Royal Warrant list released under the reign of King Charles.

It is reported that Cadbury chocolate was one of the late Queen Elizabeth II's favorite brands. The Royal Warrant is an endorsement granted annually by the British King or Queen to companies or products, representing a royal guarantee of quality. This year's list re-evaluated all companies that held Royal Warrants at the time of Queen Elizabeth II's death.

Other chocolate manufacturers, including Prestat Limited, Bendicks (Mayfair) Limited, and Nestle, remain on the Royal Warrant list. In addition, some other luxury food producers, such as champagne maker Moët & Chandon, also retained their warrants. Queen Camilla also added several companies to the warrant list, including clothing manufacturers, hairdressers, and a veterinary clinic.

Approximately 100 other brands and products were also removed from the Royal Warrant list along with Cadbury. Each warrant is valid for a maximum of five years and allows companies to use the Royal Arms in their brand promotion. Cadbury was founded in Birmingham, UK in 1824 and was acquired by the American company Kraft in 2010, later restructuring its business as Mondelez International.