Australian consumers may have to pay up to 33% more for chocolate eggs this Easter compared to last year, while the quantity of some products has also decreased. A survey by consumer advocacy group Choice revealed this phenomenon.
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04-03, 2025The organization found that some products from brands such as Cadbury, Nestlé, and Aldi have reduced in volume while prices remain the same or have increased, due to the effect of "shrinkflation." This is primarily due to a sharp rise in cocoa prices, leading to increased costs for chocolate products.
The survey showed that a 24-pack of Cadbury Dairy Milk hollow chocolate eggs had a recommended retail price of AUD 12.50 last year, but the new version launched this year contains 22 eggs and the price has increased to AUD 15. "This means consumers are paying 31% more per 100 grams of chocolate," said Choice journalist Liam Kennedy. Another Cadbury 340-gram large chocolate egg is still priced at AUD 20, but last year it weighed 400 grams.
Nestlé KitKat flavored mini eggs remain priced at AUD 3.99, but the product weight has decreased from 110 grams to 90 grams since February last year. Aldi's Dairy Fine Milk mini eggs have also experienced a reduction in volume, from 400 grams to 300 grams, but the price remains at AUD 5.99. "While the price remains the same, the price per 100 grams of chocolate has now increased by 33%," Kennedy added.
Choice advises consumers to carefully check the number of eggs on the packaging and compare it with the actual quantity to identify "shrinkflation." Chocolate lovers should also pay attention to unit prices, watch out for price changes, and be aware of slogans such as "new and improved," which often appear on shrunken products. "With many consumers still struggling to pay for food and groceries, the last thing they want to see is their Easter favorites being squeezed," Kennedy emphasized.
Queensland University of Technology Professor Garry Mortimer told 9News in February that consumers may have to pay more for chocolate products this year. He pointed out that the commodity price of cocoa, the raw material for chocolate, has risen sharply in the past 12 to 18 months. As a result, retail prices are expected to rise by about 10% to 20%.
