UAE recognized as key player in global trade and investment

The UAE has become a global hub for trade and investment, with Ernst & Young (EY) projecting it to be one of its fastest-growing markets globally in the next five to ten years. Anthony O’Sullivan, EY Managing Partner for the UAE, attributes this growth to the numerous opportunities for collaboration with both the public and private sectors.

During [Investopia 2025](https://investopia.ae/) in Abu Dhabi, Sullivan emphasized in an interview with the Emirates News Agency (WAM) that EY's global leadership views the UAE, along with the Middle East and North Africa region, as a strategic priority. This perspective largely stems from the region's attractive investment climate and supportive economic growth policies.

Sullivan noted that EY has been operating in the UAE since 1966, with its Dubai office being the largest in the region, housing numerous regional leaders and key clients.

Sullivan underscored the pivotal role of technology and artificial intelligence (AI) across various industries, asserting that these technologies are essential for enhancing operational efficiency and improving financial compliance.

"Technology and data are now integral to any business, especially in consulting," he stated, adding, "We leverage AI to enhance tax compliance, helping clients meet regulatory requirements more effectively. AI also plays a role in financial audits, enabling better financial data analysis and consistency, allowing teams to focus on advisory services rather than routine tasks."

He elaborated that EY is not only integrating these technologies internally but also leveraging its extensive global network and consulting expertise to assist clients in adopting AI-driven solutions. He emphasized that AI has become a crucial factor in shaping the future of businesses and enhancing their competitiveness.

When discussing the challenges businesses face regarding compliance, Sullivan pointed out that a primary issue is finding the right partner, one that possesses the expertise and skills necessary to successfully implement these technologies.

Regarding the increasing prevalence of Environmental, Social, and Governance (ESG) standards, he stated that the Middle East is leading this transformation. He referenced Egypt's hosting of COP27 and the UAE's hosting of COP28, indicating the region's strong commitment to sustainability.

Sullivan emphasized that transitioning to a sustainable economy is crucial, given the region's historical reliance on the oil and gas industry. "We are seeing an increasing number of companies in the region developing their ESG strategies, whether through adopting more socially responsible policies or complying with new regulations. Many of these companies are becoming global leaders in this area," he added.

He further mentioned that EY is working closely with numerous companies to help them design and implement sustainability strategies, describing this as a significant opportunity for the Middle East to establish itself as a global leader in the global transition towards a more sustainable economy.