Empowering women entrepreneurs in Abu Dhabi: Ra'idah initiative launched

The Abu Dhabi Businesswomen Council has partnered with Publicis Groupe Middle East to officially launch a new initiative called "Ra'idah," which focuses on empowering female entrepreneurs in Abu Dhabi. Ra'idah is a year-long program designed to accelerate the success of female entrepreneurs by providing them with the necessary skills and tools, particularly in digital and social media marketing, thereby driving business growth.

Asma Al Fahim, Chairwoman of the Abu Dhabi Businesswomen Council, stated that under the terms of the agreement with Publicis Groupe, the program will support 10 female entrepreneurs in its first year. This collaboration will also include interactive workshops and advanced training courses, providing participants with crucial skills and professional networks to achieve sustainable entrepreneurial success.

Basil Kakish, CEO of Publicis Groupe Middle East & Turkey, said: "Through this partnership, we aim to equip female entrepreneurs with the skills, knowledge, and resources they need to scale their businesses. We are honored to support Abu Dhabi's vision of fostering entrepreneurship and to partner with the Abu Dhabi Businesswomen Council to expand knowledge and unlock new opportunities for women in the business sector."