The Abu Dhabi Investment Office (ADIO) has established a strategic, multi-year partnership with Gushcloud International, a global creator management and empowerment company that leverages artificial intelligence technology. According to the agreement, Gushcloud will establish its regional headquarters for Europe, the Middle East, Africa, and India (EMEA and India) in Abu Dhabi, thereby driving the rapid expansion of the UAE's digital creator economy and solidifying its position as a global digital media hub.
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03-26, 2025Gushcloud's expansion is projected to create over 100 full-time positions in various fields, including technology, finance, sales, and law. Furthermore, Gushcloud will launch a Creator Venture Program (CVP) designed to provide funding and business support to both local and international digital content creators, enhancing Abu Dhabi's appeal as a vibrant destination for digital talent.
Founded in Singapore, Gushcloud operates in 13 markets and manages a global network of over 100,000 content creators, influencers, and celebrities. As part of its expansion in Abu Dhabi, the company plans to relocate senior management to the UAE, which is expected to become Gushcloud's largest international office to date.
His Excellency Badr Al-Olama, Director General of the Abu Dhabi Investment Office, stated, "Abu Dhabi is building a world-class digital media ecosystem that offers tremendous opportunities for global growth to creators, innovators, and investors. Strategic partnerships like our agreement with Gushcloud reinforce this vision, reflecting Abu Dhabi's competitive advantages in talent, infrastructure, and investment, while accelerating our efforts to promote innovation-driven growth."
In addition to creating job opportunities, the collaboration will strengthen the development of intellectual property in media content, thereby solidifying Abu Dhabi's leadership in cutting-edge content creation and digital rights management. Gushcloud will collaborate with local entities to develop training programs and internship opportunities for students at Abu Dhabi University, fostering the next generation's digital media expertise.
Althea Lim, Group CEO and Co-Founder of Gushcloud International, commented, "Abu Dhabi offers a robust ecosystem for digital content creators. This expansion enables us to tap into regional talent while contributing to the industry's development. The city's strategic location and business-friendly environment make it an ideal hub for our EMEA and India operations. We look forward to deepening our connections with the local community and contributing to its vibrant digital media ecosystem."
Gay Carr, Chief Human Resources Officer and Group Chief of Staff at Gushcloud MENA, commented, "Building a strong local talent base is key to Gushcloud's growth. Our leadership team is dedicated to supporting this expansion while creating opportunities for Emirati talent through collaborations with local government and universities."
The global content creator economy is valued at approximately $250 billion, with projections indicating it could reach $440 billion in the coming years. This agreement marks another step forward in Abu Dhabi's commitment to the digital media sector, expanding opportunities for content creators and solidifying the UAE's role as a global media and entertainment hub. Gushcloud's presence in Abu Dhabi will further enhance the region's reputation as a hotspot for innovation, sustainable business practices, and a forward-thinking digital economy.
