What it means when Elon Musk brings his children to work

2025-02-15 06:08:00

Abstract: Elon Musk frequently brings his children to high-profile events, including political meetings and business ventures. Critics suggest it's a PR strategy.

Elon Musk's children have been to places many people may never reach. From meetings with foreign leaders to the control rooms of SpaceX launches, Musk's children frequently appear, becoming valuable assistants in his ventures into technology, business, and now politics. Their exposure offers a glimpse into the unique life shaped by their father's ambitions.

They have been frequently seen in the U.S. capital since former President Donald Trump appointed the tech billionaire and Tesla co-founder to lead a newly formed government efficiency department. Four-year-old "Little X" was seen playing near the Resolute Desk in the Oval Office on Wednesday, wearing a tan tweed coat and collared shirt. His presence highlighted the blend of family and professional life that characterizes Musk's approach.

On Thursday, X and his two siblings exchanged gifts with Indian Prime Minister Narendra Modi, while their father discussed technology and innovation with the foreign leader. Even before entering Washington, Musk often brought his children to various events, including meetings with the Turkish president, memorial services at Auschwitz, and the award ceremony where he was named Time Magazine's 2021 Person of the Year. These appearances underscore Musk's tendency to integrate his family into his public life.

So, why does Musk always bring his children along? Kurt Braddock, a professor of public communication at American University, said, "Bringing children to many public events is a very political move, designed to make him seem more approachable and present himself to the public in a more human way." However, Mr. Braddock believes that the decision to bring Musk's preschooler to the Oval Office is still somewhat unusual, raising questions about the appropriateness of the setting.

During a 30-minute press conference, X appeared somewhat bored, mimicking his father's movements, sitting on the floor, and occasionally receiving glances and smiles from the "leader of the free world." At one point, he even seemed to signal for people in the room to "be quiet." Mr. Braddock believes that involving them is intentional, a distraction strategy that benefits both Musk and Trump, potentially shifting focus away from more critical issues. "I think there is indeed a strategy here, trying to divert people's attention from certain things while attracting people's attention to other things."

Jon Haber, a strategic communications consultant who has worked with five presidential campaigns and taught at Harvard University, said that Musk's children's frequent appearances and creation of "viral" moments are beneficial to Trump. "For Trump, the more chaos, the more noise he makes, the less anyone can really concentrate. Chaos is good for him," suggesting that such distractions serve Trump's broader communication strategy.

Grimes, Musk's ex-girlfriend and X's mother, criticized her son's appearance in the Oval Office. "He shouldn't have been there like that," she posted on X. "I didn't see this scene...but I'm glad he was well behaved. Alas." In a 2022 Vanity Fair article, she stated that she did not like her son being the focus. "Whatever is going on family wise, I just feel like kids need to stay out of it, and X is just out there. I mean, I think E sees him as a protégé and is bringing him along to everything….X is out there. That's his situation. But yeah, I don't know."

Even before entering politics, Musk allowed his children to follow him. A decade ago, when he was still building his image and eager to draw attention to his electric car manufacturer Tesla, it was not uncommon to see them at various events. In 2015, at the Tesla factory in Silicon Valley, his five children could be seen running around in the corridors, chasing each other, and laughing while analysts and reporters waited for a press conference to begin, creating a memorable scene.

Although attendees were forced to wait for several hours, the appearance of Musk's children created a relaxed and even joyful atmosphere. This was very different from the stiff, formal events held by other companies, where seeing an executive's young children would seem strange, highlighting Musk's unconventional approach to corporate events.

Musk has 12 children with three different women. His most-watched son, X Æ A-12, is called "Little X," which is the same letter Musk used when he renamed Twitter after acquiring the social media company. The four-year-old has been called an "emotional support human" by Musk himself. Walter Isaacson, the author of Musk's biography, said on The Diary of a CEO podcast that Musk is "very involved" with his children and is "almost obsessed with them." "He pours the same intense emotion into his children, lovers, and wives, and that emotion permeates everything he does," Mr. Isaacson said. "He always likes to have some kids around. He always likes to have companions, but that doesn't mean he likes calm," illustrating Musk's complex and passionate personality.